Advertising Is The Non Personal Communication Of Information

Abstract Advertising has played an important role in today’s world and has changed our daily life. It makes influence on everyone. Advertising helps to create a competitive market. Companies compete with others through advertising to make people need them.Customers are subconsciously affected to buy a certain product because of advertising. Advertising affects customers’ choices when they are shopping by many skills. Advertising industry creates more jobs. We all know advertising has both advantages and disadvantages. We should try to guide the advertising to develop with more benefits and give up cheating. Introduction The American Marketing Association had given the definition of advertising: â€Å"Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services and ideas by identified sponsors through the various media.† (http://www.doc88.com/p-0028542918056.html) So we can see advertising is created by sellers in order to introduce their products,services and ideas to more people through media such as radio,TV program, newspapers,Internet and even buses ect. to make themselves popular .The purpose of this paper is to better understand effects of advertising in modern society. Body I. The groups that influenced by advertising Advertising has important influences on different groups. First,it effects customers’ choices when they are shopping. 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